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Product as a way of thinking

This research describes how product management exists in a range of leading news organizations and its role in producing high-quality work.

This specific chapter from one of the Tow-Knight Center’s research areas, uses primary source interviews with leadership at Vox, National Geographic, and others to outline industry trends in team structure, hiring, and strategy across verticals ranging from advocacy journalism to public radio. They share the rise of product management in their priorities and wide variety of language they use to describe product and product roles.