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How some publishers are finding wins with Facebook Instant Articles

How different types of publishers have found success through Facebook Instant Articles.

Within a year of Facebook’s launch of its Instant Articles format, many publishers have tested the platform. Results have been mixed, but a VentureBeat article highlights some of the wins that some publishers have found. For example, German news site Bild has used Facebook Instant Articles to tease free content and boost subscriptions. And Huffington Post found a significant increase in email newsletter subscriptions using Facebook’s “call-to-action” feature.