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Why publishers should optimize for quality of content over quantity of clicks

As readers looked to deepen relationships with trusted news sources after the last presidential election, 2017 became the year publishers needed to double-down on loyalty strategies, according to this perspective published by Nieman Lab.

For Nieman Lab’s annual journalism predications, Keren Goldshlager said 2017 would be the year of testing reader loyalty, particularly after the 2016 Election prompted readers to seek information from trusted sources.

In 2017, the publishers that optimize for quality of content over the quantity of clicks will earn the loyalty—and the business—of readers. Their audiences may be smaller, but they’ll be more valuable.

As for how publishers will do this, Goldshlager lists a couple of ideas from “putting people front and center” to “rallying around new modes of measurement.”