The Quartz model for paid content
Aleszu Bajak, MediaShift,Quartz’s approach for developing sponsored content pitches in house and sharing them with an advertiser marries the organization’s penchant for powerful writing with technical prowess to win mobile audiences.
When a client and their agency come to Quartz with an idea or a new product they want to sell, Quartz runs the campaign through a process that includes a design team, a development team and a branded content team. The first step is to deconstruct the idea and come back with pitches that could run as sponsored content.