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Complexity: Intermediate
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What readers think of different consumer revenue approaches

An international, qualitative survey of why readers pay for news and what they think about various consumer revenue offers.

Boldly go where others have gone before — Reuters trotted out a slew of possible revenue rationales from paying for an ad-free experience to membership offers to micropayments and got feedback from readers in four countries. This reading will help set your mental framework for where you may want to go in the future. The executive summary on pages 1 and 2 gives you a solid overview, from which you can dive into the examples most germane to your organization.