Data journalism is more than a bunch of skills and technologies. It’s a mindset. Small cultural changes, like giving editorial staff administrative access to their computers, or permitting them to use open-source tools and sites like GitHub, can have more impact than sending dozens of reporters to Excel training. Becoming familiar with the terminology, developing a willingness to try new things, and supporting ongoing efforts are keys to developing a data journalism culture. When pitching data stories, mention not just the journalistic impact, but also the potential for improving audience reach and engagement. And don’t assume data projects are one-off efforts. Show how taking the time to set up databases and organize your data can result in multiple stories.