Subscriber acquisition tips from the Washington Post
Lucia Moses, Digiday,The Post grew digital subscriptions by 145 percent year over year, in part by:
- Wider “top of the funnel” distribution strategies (via partners and Facebook) to grow audience
- Using email newsletters to improve loyalty (129 percent growth in email referral traffic year over year and surpassing 1 million email subscribers)
- Counting social traffic and other referral sources toward its five-article limit
- Encouraging email registration as an alternative to subscribing
- Deep discounts and introductory offers