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Subscriber acquisition tips from the Washington Post

Among the tips here: Cut page load times, create more/better email newsletter products, close site-access loopholes, and encourage registration based on page depth.

The Post grew digital subscriptions by 145 percent year over year, in part by:

  1. Wider “top of the funnel” distribution strategies (via partners and Facebook) to grow audience
  2. Using email newsletters to improve loyalty (129 percent growth in email referral traffic year over year and surpassing 1 million email subscribers)
  3. Counting social traffic and other referral sources toward its five-article limit
  4. Encouraging email registration as an alternative to subscribing
  5. Deep discounts and introductory offers