How to tailor news for each social media platform
Rachel Wise, Reuben Stern, Reynolds Journalism Institute’s Futures Lab,Though a couple of these social media platforms are a little outdated (does anyone still use Yik Yak?), NowThis’ Sarah Frank’s detailed explanation of the audience targeted on each social media platform is helpful in understanding how to reach certain audience segments. She makes a case for reaching the audience where they’re at — a key tenet of good alternative storyform success.