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How to tailor news for each social media platform

An executive producer at NowThis explains how they approach content for each major social media platform.

Though a couple of these social media platforms are a little outdated (does anyone still use Yik Yak?), NowThis’ Sarah Frank’s detailed explanation of the audience targeted on each social media platform is helpful in understanding how to reach certain audience segments. She makes a case for reaching the audience where they’re at — a key tenet of good alternative storyform success.