Techniques for increasing your click-through rates
Miranda Paquet, Constant Contact,This resource uses data from ConstantContact’s database of user emails to show tactics that have effectively increase click-through rates. For some email newsletters, driving traffic to your website can be the core reason you are sending emails. This resource will not only help you increase clicks and give you tactics that make readers take action. It will also lead you to consider if your email strategy is best tuned to driving readers to your site.