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How the Texas Tribune uses tweetstorms and other social media strategies to drive audience engagement

A behind-the-scenes look at the Texas Tribune’s thinking behind “tweetstorms,” a reply-to-your-own tweet way to tell and tease a story on Twitter.

This interview with the Texas Tribune’s social media manager delves into how often the team creates a tweetstorm, and how their team builds the script and art before launching them. It also touches on the organization’s success metrics, as well as how they use other social platforms like Snapchat, Instagram Stories, and live chats to drive engagement with their content.