A resource for news innovators to learn, plan & do.

Distributed content

Subscribe to Updates Meeting your audience where they are, instead of expecting them to always come to you, ultimately requires delivering your content to another platform. As you continue to build and maintain your own websites or apps as destinations, your audience is calling for you to focus your attention elsewhere at the same time. Distributing content for third-party platforms should be a strategic step in meeting your overall business and editorial goals, as well as providing value to your target readers. This section of Better News helps you choose the right platforms for your goals and evaluate the effectiveness of your distributed content plans.

Big Picture A primer on distributed content

You know you need to reach your targeted audiences where they are. But how do you decide where to distribute your content, how to test other platforms, and how to determine their effectiveness? Start here.

4 min
Start Here

Do Tactics for success on third-party platforms