You know you need to reach your targeted audiences where they are. But how do you decide where to distribute your content, how to test other platforms, and how to determine their effectiveness? Start here.
Before you think about how you’ll distribute content and to which platforms, review insight from a report that aims to help publishers set their strategies.
Read this report from an API summit for insight on how to pick the right platforms for your publication, and how to set goals and redefine metrics.
Tow Center research in 2016 found that as most platforms are becoming publishers, publishers are “experiencing a more rapid than expected shift in distribution towards platforms.”
Read this article to learn how some publishers approached platforms when the term “distributed content” was new, plus tips for publishers still deciding how to pursue distribution.
Here’s an idea to steal and adapt: By focusing on news-writing basics, the public radio station in Kansas City turned compelling talk-show conversations into reader-friendly digital content.
Best practices from the BBC News on using Instagram Stories
Here’s how one publisher redesigned its website with distributed content strategies in mind.
Here’s why—and how—you should form relationships with social media platform representatives.
Why Axios was deliberate about choosing Apple News for its platform strategy.
Maintaining an identity on social platforms is key for gaining a loyal audience and standing out in a crowded market. Here are some tips gathered by Digiday.
Bustle, which has effectively reached its target audience through Instagram, conducted research to better understand its audience and discover which platforms to connect to them.
Here’s how Google AMP and Facebook Instant Articles are improving the mobile experience for some publishers’ audiences, though questions still linger about the overall impact.
Read about one site’s strategy for measuring the effectiveness of each platform it uses for distribution.
How do you get your newsroom involved in your distributed content plan and execution? Here are some tips from an American Press Institute summit.
Here’s how Marketplace staff members teamed up to create social cards to help audio become more discoverable in social media feeds.
Here’s how one publisher redesigned its website with distributed content strategies in mind.
With voice assistants like Amazon Echo on the rise, how can your newsroom plan to distribute content in new audio formats?