Dive into research on giving motivations of wealthy contributors to help formulate your major donor strategy.
Foundation and donor supportNonprofit news organizations typically lean — at least partially — on the support of foundations and major individual donors to accomplish their work and achieve financial sustainability, and a growing number of for-profit institutions are taking donations for specific work. This application of nonprofit structures to media and a changing dynamic for for-profit news offers important philanthropic opportunities but also creates some tricky ethical and operational questions.
Big Picture A primer on philanthropic support for news
Financial support from philanthropic sources offers all sorts of new opportunities for funding journalism and sustainability. It also raises some ethical questions that can potentially challenge reader trust.
Plan Strategic considerations around foundation and grant support
The burgeoning nonprofit news industry requires further work to set operational and editorial work on consistent, ethical footings.
The moment of tension between the GOP and the press after the 2016 election fueled unprecedented donation and subscription revenue for news organizations, demonstrating that context matters for journalism that’s perceived as a public good and its ability to raise outside funds.
Donors have the power to influence coverage, implicitly and explicitly, and this piece unpacks why that’s happening and how media organizations can protect their independence.
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Do Tips and tactics around philanthropic support for news
A high-dollar donor shares how they like to be approached.
A quick overview of tactics to improve prospecting for donors.
MinnPost’s crowdfunded, beat-specific blogs are a model for donor-supported journalism on critical topics.
Learn more about how journalism grant-writing requires clear arguments and research to bring in the money.
ProPublica’s president shares a new take on old journalism ethics about advertisers as they apply to new forms of support from donors and foundations.
The Texas Tribune’s donor page is a searchable, public database of gifts to the publication over time.
Among INN’s resources is this downloadable, boilerplate document for donor transparency.