Every mobile strategy should address at least these five issues: personalization, search, social, design and speed.
MobileMore than 8 out of 10 Americans get at least some of their news through their mobile devices. That includes news through aggregator apps, social media and directly from news sites. Understanding the issues opportunities in a world where so many people access news through their phones will ensure your organization is able to serve and respond to the changing news landscape.
Big Picture A primer on mobile
It’s not enough for news sites to be “mobile compatible” or “mobile friendly.” They must be mobile oriented.
Plan Strategic considerations around mobile
One of the best ways to waste your company’s money is to make a dedicated mobile app. They are expensive to make and support, and rarely add value. You are — most likely — better served focusing on optimizing the mobile web.
The structure and design of your site can have a dramatic effect on its performance. This article outlines the pros and cons of various implementations, with particular attention paid to the responsive approach.
As more people move to mobile, they are increasingly doing so on multiple devices and are remaining more engaged with the news throughout the day than ever before.
A guide to help you think through developing your mobile strategic plan.
Why and how news organizations should develop mobile-first strategies.
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Do Tactics to improve your mobile products and mobile storytelling
Being “mobile first” means putting a premium on serving the phone and tablet user fast-loading pages and content appropriate for the form and use case. It also means embracing new technologies, just as users do, as opportunities to extend the storytelling form.
These dozen tips for making your mobile site better include focusing on speed, usability and testing across devices.
Google’s AMP framework helps mobile sites load super fast. Sounds good, but accepting AMP also means accepting limitations on your site’s styles, functionality, and possibly revenue and analytics.
Facebook (and Google) promise to make the web faster by storing versions of your content on their servers. The result means super-fast load times of your content, but at a price. Your content may be forced into specific templates and some content and functionality will not be supported by the platforms.
Five practical tips to remember when using your phone to shoot photos and video or to record audio.
Arizona State University’s Cronkite News has transformed itself into a mobile-first multi-platform newsroom. They learned a few things in the process: Put a few people in charge of mobile; learn from your analytics; keep innovating.
Mobile journalists have powerful tools in their pockets, but that doesn’t mean you’re guaranteed to capture high-quality content. These tips, tricks, and suggestions (including accessories and apps) will help ensure your shots, clips and recordings are top-notch.
To fully realize a mobile strategy, you need to put mobile first — or at least central — in everything you do, from the design, to the CMS, to the version of your site your own staff sees.
Design your site for the mobile experience first to clearly identify priorities and focus, which can then extend and be expressed on other platforms, such as the desktop site.