Legacy newspaper enterprises have a significant number of already employed folks who must learn specific new skills, behaviors, attitudes and working relationships.
Shaping the right staff roles and skills for your newsroomLegacy news organizations cannot survive or thrive without the blend of staff roles and skills required to do the work needed to serve audiences in today’s digitally mediated reality. Building the needed staff roles and capabilities demands that you (1) define the specific roles, jobs, skills, behaviors, etc., that are needed to succeed; (2) assess the baseline for where you are now versus what you need; and (3) close these gaps by holding people accountable; (4) focusing on performance; and (5) monitoring and adjusting role and skill requirements as the news game evolves.
Big Picture A primer on shaping the right staff roles and skills for your newsroom
This section focuses on how you must hold already employed staffers accountable for specific results that arise from learning, practicing and excelling at required skills, behaviors, attitudes and working relationships.
Plan Strategic decisions when shaping staff roles and skills
Are we missing something important?
We're always vetting and adding new resources, but the internet is vast. If you know of a resource that would be helpful for either learning or doing, let us know?
Do Steps to take now to improve skills and capabilities in your newsroom
How to encourage experimentation in your newsroom
A crowdsourced list of the most important skills journalists can teach themselves
Hold already employed folks accountable for results; identify, attract, hire and onboard new folks – then hold them accountable for results; and partner and/or use independent contractors – and hold them accountable for results.
Performance is the primary objective of change, not change. Instead of asking folks to commit to attending headline or tweeting training, get them to commit to specific performance results that depend on excellent headline writing or tweeting.
The game of 21st century news and information is dynamic. Senior leaders must regularly step back to evaluate the shifts happening.