A resource for news innovators to learn, plan & do.


Subscribe to Updates We’ve all heard the term “pivot to video.” But what does that really mean? What does it take to be good at video? How much does it cost? And is the juice worth the squeeze? Building a robust video department may or may not be the right call for your news organization. Those who do pursue digital video can find it offers a way to tell stories in more interesting and engaging ways, connect with new audiences and deliver revenue. These resources will help you decide where your newsroom falls on the spectrum, and how to make more (or better) video no matter where you currently stand.

Big Picture A primer on video

The role of video in your storytelling toolkit is complex, requiring decisions about what your audience wants and what you can provide with quality and differentiation.

5 min
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Do Tactics to help you do more or better video