Why you shouldn’t pivot to video
Reasons the pivot to video has failed include low-quality video production and a failure to effectively turn video views into either higher readership or ad dollars.
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Video
Subscribe to Updates We’ve all heard the term “pivot to video.” But what does that really mean? What does it take to be good at video? How much does it cost? And is the juice worth the squeeze? Building a robust video department may or may not be the right call for your news organization. Those who do pursue digital video can find it offers a way to tell stories in more interesting and engaging ways, connect with new audiences and deliver revenue. These resources will help you decide where your newsroom falls on the spectrum, and how to make more (or better) video no matter where you currently stand.Big Picture A primer on video
The role of video in your storytelling toolkit is complex, requiring decisions about what your audience wants and what you can provide with quality and differentiation.
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Plan Strategic considerations for pursuing video
VR in the newsroom: Don’t wait too long, don’t spend too much
The headline says it all: a low-cost investment in 360 video may prove to be worth it, even as newsrooms continue to shrink and resources are spread thin.
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How video is affecting journalism
How the rise of video content is changing both the role of journalism and how journalism is consumed.
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In a saturated market, audiences may not want more low-quality video
The growing audience for video, more valuable to advertisers than the space next to words, is causing websites to shift resources in what’s become known across the industry as the pivot to video.
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Do Tactics to help you do more or better video
How HBCU Gameday went from a passion project to a profitable business
Here’s an idea to steal and adapt: To grow revenue, work within your means and do things you are passionate about. Hone in on your team’s skill sets and partner with third-party companies to monetize your content across platforms.
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How The Buffalo News used social videos on the Buffalo Bills to increase engagement
Here’s an idea to steal and adapt: Take a beat that your newsroom owns – in this case, the Buffalo Bills – and leverage your journalists’ expertise on the subject, paired with an appropriate platform like social video, to build reader engagement and generate sponsorships.
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How the Las Vegas Review-Journal’s streaming newscast grew audience and revenue
Here’s an idea to steal and adapt: Use your reporting, digital, photography and video resources, and take advantage of the growing popularity of streaming platforms and mobile-friendly video. Present existing coverage in an audience-focused newscast that’s attractive to new sponsors.
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How the Los Angeles Times built a compelling series of virtual events during the COVID-19 pandemic
Here’s an idea to steal and adapt: Use your newsroom talent and expertise to put on live events that show off your depth as an organization and offer new ways for audiences to engage with your work.
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Nine ways to be a better video storyteller
Practical, evergreen tips on how to create better video journalism.
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Five smartphone video basics to remember
Smartphone cameras are better than ever, and technology isn’t slowing down anytime soon. Here are some tips for capturing the best quality video with a tool every reporter has in his or her pocket.
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How to hack Facebook reach with ‘video’
From broadcasting still images on Facebook Live to posting GIFs as video files, these techniques show how easy it is to game the system – and how quickly the quality of online video storytelling is plummeting. Decide for yourself whether to adopt these tricks.
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An introduction to 360 video
What is 360 video, and why should newsrooms use it? Read this primer and watch some examples.
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How to fly drones for journalism in the U.S.
A digital producer at a small daily newspaper in Central Washington state describes how he became a Part 107-Licensed Remote Pilot and shares lots of insider tips.
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NPR’s guide to Facebook Live
In this guide, NPR outlines when its newsroom uses Facebook Live, what kinds of videos it’s tried, tips for the production of the video, and guidelines for interacting with viewers.
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How 4 news organizations are using Facebook Live to reach broader audiences
Online video can be a challenge, but shooting live — and directly to a social audience — can lower the barrier.
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