Reasons the pivot to video has failed include low-quality video production and a failure to effectively turn video views into either higher readership or ad dollars.
VideoSubscribe to Updates We’ve all heard the term “pivot to video.” But what does that really mean? What does it take to be good at video? How much does it cost? And is the juice worth the squeeze? Building a robust video department may or may not be the right call for your news organization. Those who do pursue digital video can find it offers a way to tell stories in more interesting and engaging ways, connect with new audiences and deliver revenue. These resources will help you decide where your newsroom falls on the spectrum, and how to make more (or better) video no matter where you currently stand.
Big Picture A primer on video
The role of video in your storytelling toolkit is complex, requiring decisions about what your audience wants and what you can provide with quality and differentiation.
Plan Strategic considerations for pursuing video
The headline says it all: a low-cost investment in 360 video may prove to be worth it, even as newsrooms continue to shrink and resources are spread thin.
How the rise of video content is changing both the role of journalism and how journalism is consumed.
The growing audience for video, more valuable to advertisers than the space next to words, is causing websites to shift resources in what’s become known across the industry as the pivot to video.
Do Tactics to help you do more or better video
Here’s an idea to steal and adapt: To grow revenue, work within your means and do things you are passionate about. Hone in on your team’s skill sets and partner with third-party companies to monetize your content across platforms.
Here’s an idea to steal and adapt: Take a beat that your newsroom owns – in this case, the Buffalo Bills – and leverage your journalists’ expertise on the subject, paired with an appropriate platform like social video, to build reader engagement and generate sponsorships.
Here’s an idea to steal and adapt: Use your reporting, digital, photography and video resources, and take advantage of the growing popularity of streaming platforms and mobile-friendly video. Present existing coverage in an audience-focused newscast that’s attractive to new sponsors.
Here’s an idea to steal and adapt: Use your newsroom talent and expertise to put on live events that show off your depth as an organization and offer new ways for audiences to engage with your work.
Practical, evergreen tips on how to create better video journalism.
Smartphone cameras are better than ever, and technology isn’t slowing down anytime soon. Here are some tips for capturing the best quality video with a tool every reporter has in his or her pocket.
From broadcasting still images on Facebook Live to posting GIFs as video files, these techniques show how easy it is to game the system – and how quickly the quality of online video storytelling is plummeting. Decide for yourself whether to adopt these tricks.
What is 360 video, and why should newsrooms use it? Read this primer and watch some examples.
A digital producer at a small daily newspaper in Central Washington state describes how he became a Part 107-Licensed Remote Pilot and shares lots of insider tips.
In this guide, NPR outlines when its newsroom uses Facebook Live, what kinds of videos it’s tried, tips for the production of the video, and guidelines for interacting with viewers.
Online video can be a challenge, but shooting live — and directly to a social audience — can lower the barrier.