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Two rules for explaining why people pay for subscriptions

Helpful guidelines to consider as you compare your subscription offerings to competitors.

Keeping Karen Allen’s two rules in mind will help sharpen your thinking about your reader revenue approach, even if they are about the entertainment industry:

  • People pay for premium content when it replaces an existing behavior at a lower price and with equal or greater convenience.
  • People will pay for non-premium content when they feel they have a highly personal stake in it and are a direct part of it.