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Types of local news events to consider (plus 17 practical lessons)

News events can provide an opportunity for news organizations to both engage audiences more deeply and add a potential revenue stream to their business portfolio, but they must think of these events as part of their journalism and must think strategically about how it fits into the portfolio.

This report provides a variety of lessons learned and helpful tips on how to approach and build out events as part of a news organization’s offerings. Its “17 Lessons for Running Local News Events” offers pragmatic advice in an easy-to-reference way. Its “8 Categories of News Events” provides a particularly useful typology for news organizations to more carefully consider what type of events they may want to consider. Its sample budget provides a helpful template for newsrooms as well. And readers can find some additional examples of events from newsrooms, and stories about news events, in the appendix.