Understanding single-subject news modelsKristin Nolan, Lara Setrakian, Tow Center for Digital Journalism,
This study of 20 single-subject news sites highlights the advantages and pitfalls of having a niche topic focus with a targeted audience. It suggests substantial upfront investment in determining why a distinct home for specific content is necessary and who will engage with it. The report also discusses the tactics and best practices across these sites. It will help you with:
- How to position your single-issue content as the authoritative source on the topic;
- Identifying how broad or narrow your target audience is and how to reach potential readers;
- Measuring impact among key audiences beyond traffic to stories;
- The most common challenges faced by single-issue news sites.