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Understanding single-subject news models

A report on best practices across single-issue news sites.

This study of 20 single-subject news sites highlights the advantages and pitfalls of having a niche topic focus with a targeted audience. It suggests substantial upfront investment in determining why a distinct home for specific content is necessary and who will engage with it. The report also discusses the tactics and best practices across these sites. It will help you with:

  • How to position your single-issue content as the authoritative source on the topic;
  • Identifying how broad or narrow your target audience is and how to reach potential readers;
  • Measuring impact among key audiences beyond traffic to stories;
  • The most common challenges faced by single-issue news sites.