Using data journalism as a strategic differentiator
Justin Brooke, Databox,The author walks through ways in which data journalism can and should be incorporated into your business and editorial strategies. Although the perspective here is from a content marketer, the concepts still apply.
Data journalism will help you and your company find the important trends … and it’ll help your target audience see the value in your product and services.
That includes delivering content specific to a given audience. For example, a story about changing real estate prices, which would likely attract readers from the real estate industry, could include block-level price data over time that would be of particular use and appeal to that audience.