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Using data journalism as a strategic differentiator

Understand why and how data journalism can make your content unique and more valuable.

The author walks through ways in which data journalism can and should be incorporated into your business and editorial strategies. Although the perspective here is from a content marketer, the concepts still apply.

Data journalism will help you and your company find the important trends … and it’ll help your target audience see the value in your product and services.

That includes delivering content specific to a given audience. For example, a story about changing real estate prices, which would likely attract readers from the real estate industry, could include block-level price data over time that would be of particular use and appeal to that audience.