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How the Washington Post’s The Lily approaches distributed content with design that stands out

Here’s how one publisher redesigned its website with distributed content strategies in mind.

The Lily, which launched from the Washington Post in summer 2017, features original and repackaged Post journalism that is distributed on Medium, Facebook, Instagram, Twitter and an email newsletter. In an interview with Digiday, editor Amy King said this distributed approach means it’s also important to emphasize design.

“There’s just so much content out there, so if you’re not conscientious in how you present your information, people will just look by you or not recognize it as coming from a consistent location,” she said. “It’s just important to stand out in all the sea of images on Facebook and Instagram.”