A resource for news innovators powered by American Press Institute
Complexity: Intermediate
Article Complexity Bar Graph

Ways to deepen loyalty to your email newsletter

This piece outlines how to turn email subscribers into rabid followers of your work.

This list of tactics and advice is targeted at email marketers. But its takeaways are important for anyone looking to send effective emails. It makes particularly good points about sending emails consistently and being thoughtful about the connection an email sender has with their readers.