Ways to segment your email list for more targeted email marketingSophia Bernazzani, HubSpot,
Utilizing this resource requires having data substantial data on your email audience and an understanding of how to analyze it. If you have that expertise, this is a perfect primer for someone looking for ideas on how to A/B test and segment their email audience. The examples range from age and gender to demonstrated interest level and live event attendance. While not all totally applicable to news (some of the ideas are e-commerce specific), they serve to make news managers think of email as a product with a value for the recipient — a value that can be explored and defined more effectively with segmentation.