How to optimize newsroom content for audiences
Atlantic 57, Atlantic 57,In the traditional journalism model, a newsroom used to spend most of its time planning and creating content. The newsroom depended on traditional ways of distributing and delivering the content. Once the distribution was completed, the newsroom moved on to the next project. But in an audience-first approach, content must be tailored to specific audiences and their habits—all to optimize reach and the perceived value of the journalism.
This article explores three ways newsrooms can reorient toward getting content in front of the right audiences by redistributing time:
- Avoid the assembly line.
- Unite around key takeaways and goals.
- Decide what not to do.