Build a program of philanthropy to fund journalism. Digital subscriptions can pay for our daily journalism, but the deep investigative work is expensive and needs another funding source to be sustainable under our changing business model.
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Here’s an idea to steal and adapt: Don’t just settle for being a publication that covers the African American community. Transform your newsroom into one that tells stories for and with Black residents. Grow relationships and trust, increase the number of African American voices on your platforms and continuously work to reflect the community demographics in your workforce.
Here’s an idea to steal and adapt: When a person visits your homepage, they are looking to you to tell them what they should be interested in. Bring it back to life by updating it more frequently and paying close attention to what they’re interested in.
Here’s an idea to steal and adapt: Use Instagram to listen to your audience, especially during a major breaking news event. Provide your readers with explainers and relevant service journalism. Let their concerns and questions guide important parts of your coverage.