Here’s an idea to steal and adapt: Develop a program that bundles locally produced goods from local businesses with subscription offers. For example, you can work with a local coffee roaster, purchasing 1-pound bags of coffee, at half-price, to combine with an online-only subscription or weekend print delivery and full online access.
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Here’s an idea to steal and adapt: Grow your audience — including younger, more diverse readers — by using non-traditional social media platforms to promote stories and establish lines of communication where readers feel like they can interact with a person, not a company.
Here’s an idea to steal and adapt: By telling and sharing stories in the Latinx community (beginning with the pandemic’s impact on people, families, businesses), you can do what good newsrooms do — reflect the communities they serve.
Build a program of philanthropy to fund journalism. Digital subscriptions can pay for our daily journalism, but the deep investigative work is expensive and needs another funding source to be sustainable under our changing business model.