Here’s an idea to steal and adapt: Improve your news organization’s coverage, audience reach and brand recognition among Black readers by amplifying stories that focus on the Black community.
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Here’s an idea to steal and adapt: Local news sites nationwide rely too heavily on law enforcement sources, and crime stories dominate their news coverage. Gannett newsrooms committed to repairing relationships and building trust with members of marginalized communities by rethinking community justice and public safety coverage.
Here’s an idea to steal and adapt: As an independent nonprofit newsroom, move beyond philanthropy as a core strategy and begin reader revenue and community membership experiments in order to move toward sustainability.
Here’s an idea to steal and adapt: What does your target audience like…to drink? When the Vermont brewery Lawson’s Finest Liquids approached Vermont Public Radio about a craft beer in honor of the station’s award-winning narrative podcast, VPR saw an opportunity to reach new listeners.