Based on his work transforming news organizations, Tim Griggs distills the essential elements of successful membership-driven news organizations. He adds a simple outline for the all-important gaps-assessment meeting for those just getting started. This outline is a good starting point for understanding the table stakes for membership-driven news organizations.
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Here’s an idea to steal and adapt: The Minneapolis Star Tribune looks for gaps in a very crowded events market, then ventures in — cautiously.
Here’s an idea to steal and adapt: Carolina Public Press, a nonprofit investigative news outlet in North Carolina, created a spreadsheet to “score” each of its news stories for reach and impact — giving it the data and insight needed to improve its reporting, identify skill and capability gaps, and help its reporting reach more people and make a bigger difference.
Here’s an idea to steal and adapt: The Milwaukee Journal Sentinel developed a social strategy to reach new audiences with three parts: best practices to encourage sharing, programming Facebook and creating social-exclusive content.