Here’s an idea to steal and adapt: The Minneapolis Star Tribune looks for gaps in a very crowded events market, then ventures in — cautiously.

Here’s an idea to steal and adapt: Carolina Public Press, a nonprofit investigative news outlet in North Carolina, created a spreadsheet to “score” each of its news stories for reach and impact — giving it the data and insight needed to improve its reporting, identify skill and capability gaps, and help its reporting reach more people and make a bigger difference.

Here’s an idea to steal and adapt: The Milwaukee Journal Sentinel developed a social strategy to reach new audiences with three parts: best practices to encourage sharing, programming Facebook and creating social-exclusive content.

Here’s an idea to steal and adapt: Use annual events to experiment with storytelling approaches, form audience/content teams, and stretch resources.