Here’s an idea to steal and adapt: Use Instagram to listen to your audience, especially during a major breaking news event. Provide your readers with explainers and relevant service journalism. Let their concerns and questions guide important parts of your coverage.

Here’s an idea to steal and adapt: Use your reporting, digital, photography and video resources, and take advantage of the growing popularity of streaming platforms and mobile-friendly video. Present existing coverage in an audience-focused newscast that’s attractive to new sponsors.

Here’s an idea to steal and adapt: Use your newsroom talent and expertise to put on live events that show off your depth as an organization and offer new ways for audiences to engage with your work.

Here’s an idea to steal and adapt: Reduce your subscriber churn by focusing on three key areas: grace period, credit card management and targeted customer communication.