Product management
Why journalists can make great product managers
A behavioral profile of good product managers from a venture capital fund’s content machine.
19
min
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Product management
Subscribe to Updates Product management can mean many things, particularly in a news organization. Essentially it is the function of creating and continually improving your offerings with a whole enterprise or general management perspective. Product owners balance the needs of many disciplines — particularly news, marketing, technology, data/analytics, design and user experience — to serve audiences, drive growth/loyalty, grow revenue and deliver on the enterprise’s mission.Big Picture A primer on product management
Product is the responsibility for balancing diverse (and in some cases competing) interests across the enterprise.
3
min
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Plan Why is product management an essential discipline for modern news organizations?
Do Tips and tactics for better product management
Product management
Understand the product lifecycle, know that ‘sunset’ is a verb and other tips for maintaining your news products
Coaches from American Press Institute and News Product Alliance’s product development sprint share best practices.
9
min
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Staffing & workflow
How the Milwaukee Journal Sentinel focused on prioritizing with a “Stop Doing” list
Here’s an idea to steal and adapt: The Milwaukee Journal Sentinel created — and continually updates — a list of newsroom activities that don’t contribute to its audience-centric strategy in an effort to find time and resources to devote to more meaningful tasks.
18
min
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Product management
How to hire a product manager
A behavioral outline for hiring a product manager produced by an early stage venture capital fund translates well to media organizations transitioning to audience-centric products.
27
min
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