A resource for news innovators to learn, plan & do.

Product management

Product management can mean many things, particularly in a news organization. Essentially it is the function of creating and continually improving products/services/brands with a whole enterprise or general management perspective. Product owners balance the needs of many disciplines — particularly news, marketing, technology, data/analytics, design and user experience — to serve audiences, drive growth/loyalty, grow revenue, and to deliver on the enterprise’s mission.

Big Picture A primer on product management

Product is the responsibility for balancing diverse (and in some cases competing) interests across the enterprise.

4 min
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Plan Why is product management an essential discipline for modern news organizations?

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Do Tips and tactics for better product management