A resource for news innovators powered by American Press Institute

Product management

Subscribe to Updates Product management can mean many things, particularly in a news organization. Essentially it is the function of creating and continually improving your offerings with a whole enterprise or general management perspective. Product owners balance the needs of many disciplines — particularly news, marketing, technology, data/analytics, design and user experience — to serve audiences, drive growth/loyalty, grow revenue and deliver on the enterprise’s mission.  

Big Picture A primer on product management

Product is the responsibility for balancing diverse (and in some cases competing) interests across the enterprise.

3 min
Start Here