Why and how to take control of the discourse in your communities.
CommentsSubscribe to Updates Onsite comments don’t have to be terrible; in fact, they could be the keystone of your engagement strategy. They can help improve your journalism, generate new sources, diversify the voices in your reporting and newsroom, grow a loyal audience, bring in more advertising, and increase your number of paid subscribers or donors. But only if you have the right strategy. The reason that comments sections go bad isn’t the trolls — it’s you.
Big Picture A primer on comments
Maintaining compelling and engaging comments on your site can deepen relationships with your most loyal and valuable readers — but the approach you take can’t exist in isolation from the rest of your mission and strategy.
Plan Strategic considerations around comments
Do Tactics to improve your on-site comments
Move beyond automated newsletters by writing a newsletter for a targeted audience that actually fits their needs.
This example shows how membership perks can make engagement an opportunity for community and conversion.
How to manage a user who crosses the line and starts to become abusive in your community.
Basic guidelines for how to measure your comment activity.
A series of tactics and ideas to invite valuable contributions.
A collection of advice and links showcasing different ways newsrooms have successfully engaged their communities in conversation.
Learn about the types of comment behavior — and how to create and enforce rules to address them.
A framework to generate internal excitement around comments and community.
How to create a code of conduct and clear enforcement mechanisms in order to improve the behavior of your community.
A summary of the Communications Decency Act, Section 230, and how it pertains to comment sections.