As revenue models change, so too are the ways funders assess the fit between a news organization and its audiences’ needs, including factoring in reader revenue as an indication of health and impact.
Donors have the power to influence coverage, implicitly and explicitly, and this piece unpacks why that’s happening and how media organizations can protect their independence.
While it’s normal to feel uncomfortable asking for funding to support your work, journalists are well-suited to be grant-seekers – ready to research and write for clarity.
Here’s an idea to steal and adapt: Use this guide to convince those in charge that you need to turn your homepage into a donation destination during your fundraising campaign.
This guide captures the dynamics and practicalities of pursuing a chunk of the growing pool of grant funding for news. One part how-to, one part roadmap, one part reference, the sum of the parts is an efficient and application-ready toolkit for news organizations who are beginning to explore grants.
Matches are a powerful incentive for news orgs to recruit donors and engage existing supporters. These case studies show how local news organizations capitalized on the ground-breaking NewsMatch campaigns to fund their work with donor dollars.
A quick overview of tactics to improve prospecting for donors.
The Texas Tribune’s donor page is a searchable, public database of gifts to the publication over time.