Here’s an idea to steal and adapt: How to create a regional keepsake that drives revenue toward your newsroom.
Don’t assume you know what a generation wants from their local news if you’re not in that generation. And don’t generalize. Active listening sessions will help you hone in on specific coverage gaps.
Mistakes lead to progress when it comes to engagement — just ask your peers at the Montgomery Advertiser, Dallas Morning News and Substantial Media.
Here’s an idea to steal and adapt: Create a town hall-style event for local candidates running for office to engage with constituents often excluded from the election cycle. The town hall hosted by EdNC, a nonprofit news outlet covering education in North Carolina, allowed high school students in a rural county to meet with candidates for state superintendent.