A resource for news innovators powered by American Press Institute

Reaching new audiences

Subscribe to Updates Reaching audiences (and making it easy for audiences to discover you) should be an essential function of any news enterprise. Part of the challenge, however, is identifying the right audience — and then using the right tactics to attract them. Understand key decision points to help your organization reach new audiences and the proven tactics for doing so.  

Big Picture A primer on reaching new audiences

Reaching audiences is no longer just another function of marketing and circulation teams. The role of attracting readers/viewers/listeners belongs to everyone, including (and especially!) the newsroom.

5 min
Start Here

Plan Strategic considerations for reaching new audiences

Do Tactics to help you reach new audiences