New audiences

Here’s an idea to steal and adapt: The Keene Sentinel added video and transcripts to a local health podcast to make each episode as accessible as possible.

From favorite diners to long-shuttered dance clubs, readers of all ages love waxing about the way things used to be. Nostalgia is a beat that can work for any newsroom.

Here’s an idea to steal and adapt: A mobile newsroom offers authentic and organic opportunities to connect with historically underrepresented communities and report on them in ways we never have before.

Here’s an idea to steal and adapt: KPCC-LAist used direct mail distribution to send thousands of kid-friendly mailers to L.A. families without internet to share COVID-19 resources

Here’s an idea to steal and adapt: The Milwaukee Journal Sentinel developed a social strategy to reach new audiences with three parts: best practices to encourage sharing, programming Facebook and creating social-exclusive content.

Here’s an idea to steal and adapt: The Bay Area News Group had moved to a digital first publishing platform but quickly realized some writers and editors were finding an audience for their content better than others. They realized they needed to get everyone on the same page — with a suite of digital content guides.

The Trusting News Project’s findings help guide journalists to earn their audience’s trust through social media strategies.