A resource for news innovators to learn, plan & do.

Reaching new audiences

Reaching audiences (and making it easy for audiences to discover you) should be an essential function of any news enterprise. Part of the challenge, however, is identifying the right audience — and then using the right tactics to attract them. This section of Better News guides you through key decisions to help your organization reach new audiences, and proven tactics for doing so.

Big Picture A primer on reaching new audiences

Reaching audiences is no longer just another function of marketing and circulation teams in traditional business departments of media organizations. The role of attracting readers/viewers/listeners belongs to everyone, including (and especially!) the newsroom.

6 min
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Do Tactics to help you reach new audiences