A resource for news innovators to learn, plan & do.

Email newsletters

Email is perhaps the most powerful digital connection between newsrooms and audiences. A quarter of Americans use it as their first path to news. An effective email newsletter can reach new audiences, deepen engagement, build loyal relationships and provide a sustainable revenue stream.

Big Picture What do you need to know before creating an email newsletter?

Email newsletters can serve more than one purpose. The first step is deciding which you want to pursue.

2 min
Start Here

Plan Make important strategic decisions about your email newsletters

Are we missing something important?

We're always vetting and adding new resources, but the internet is vast. If you know of a resource that would be helpful for either learning or doing, let us know?

Do Tactics to improve your email newsletters