A resource for news innovators to learn, plan & do.

Email newsletters

Subscribe to Updates Email is perhaps the most powerful digital connection between newsrooms and audiences. A quarter of Americans use it as their first path to news. An effective email newsletter can reach new audiences, deepen engagement, build loyal relationships and provide a sustainable revenue stream.

Big Picture What do you need to know before creating an email newsletter?

Email newsletters can serve more than one purpose. The first step is deciding which you want to pursue.

2 min
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Plan Make important strategic decisions about your email newsletters

Do Tactics to improve your email newsletters