A resource for news innovators to learn, plan & do.

Live events

News enterprises, particularly those bound by geography (locals, regionals, metros), must do more than provide journalism. Your purpose must extend to fostering experiences, connectedness, conversations, convening and community problem-solving. Participating in or hosting in-person events/gatherings can help news organizations deepen relationships with casual audiences and attract new ones, while using digital platforms (livestreaming, text-based tools, etc.) to bring live events to a larger audience creates the sort of real-time, appointment-based engagement that are increasingly scarce in an oversaturated media environment. And, when used strategically, events can be not only strong marketing for the brand and audience/engagement drivers, but significant revenue generators as well.

Big Picture What do you need to know before getting involved in live events?

In-person gatherings can bolster brands, reach new audiences, deepen relationships with existing audiences, provide feedback from the community, bring stories into the community, and drive revenue, among other purposes.

5 min
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Plan Make important strategic decisions about your live events

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Do Tactics to improve your live events