In-person gatherings can bolster brands, reach new audiences, deepen relationships with existing audiences, provide feedback from the community and drive revenue, among other purposes.
Here’s an idea to steal and adapt: Identify and serve an audience segment that has left your print edition, but is still invested in your community and active in city life. Help them find value in a digital subscription.
Making live events a potential revenue stream is a long-term strategy that requires careful and strategic planning and that should connect into the strengths of a news organization and the resonance it has in the lives of its audiences.
This article outlines five tips for getting reporting to the audiences who need it most.
An arty re-casting of podcast content helped NYLA reach beyond their usual listeners and their usual digital channels. Collaboration with civic organizations provided a footprint and access to their audiences. The exhibit drew more than 13,000 visitors and introduced the news organization beyond Lithuania’s capital.
Here’s an idea to steal and adapt: The Minneapolis Star Tribune looks for gaps in a very crowded events market, then ventures in — cautiously.
Here’s an idea to steal and adapt: The Durango Herald created a twice-monthly speaker series to connect with new audiences, existing readers and subscribers. The events focus on a wide variety of topics, and offer a new way to engage with diverse communities.
This case study describes how one news collaboration built live events atop a deep investigation/reporting project built on community participation.