Publishing continuously

Launch a pop-up newsletter when you anticipate a swell in a brand-new audience to capitalize on unique news moments.

Here’s an idea to steal and adapt: To grow your online audience, push your staff away from a print mindset, adjust your workflows and cut stories that used to be valued for print reasons in order to pursue digitally-successful stories.

Here’s an idea to steal and adapt: Take a beat that your newsroom owns – in this case, the Buffalo Bills – and leverage your journalists’ expertise on the subject, paired with an appropriate platform like social video, to build reader engagement and generate sponsorships.

Here’s an idea to steal and adapt: Shifting from a print-first publishing workflow to a digital-first process helps create and encourage an audience-first philosophy in newsrooms.

Here’s an idea to steal and adapt: When a person visits your homepage, they are looking to you to tell them what they should be interested in. Bring it back to life by updating it more frequently and paying close attention to what they’re interested in.

Here’s an idea to steal and adapt: Use your reporting, digital, photography and video resources, and take advantage of the growing popularity of streaming platforms and mobile-friendly video. Present existing coverage in an audience-focused newscast that’s attractive to new sponsors.

Here’s an idea to steal and adapt: When you have strong ongoing coverage of an important news story or issue, present the updates in such a way that even the most casual reader can follow along.

Here’s an idea to steal and adapt: As a statewide public media TV network, University of North Carolina TV, or UNC-TV, is building a new and larger audience by producing digital content while staying committed to its traditional broadcast audience.