How do audiences consume news?
In order to analyze and make decisions based on audience behavior, first understand the ways in which people consume news.
In order to analyze and make decisions based on audience behavior, first understand the ways in which people consume news.
Use data and analytics, technology, content and platform tactics, multiple types and approaches of “offers” and “asks,” and continuous testing to guide your audience through the stages of a “funnel.”
Here’s an idea to steal and adapt: Analytics don’t have to clash with journalistic values. Here’s how the Buffalo News used analytics to reinforce its mission.
Here’s an idea to steal and adapt: What does becoming a digital newsroom mean? Here’s how the Virginian Pilot navigated that question — by shaping a new digital reporting team and making strategy decisions based on data.
Here’s an idea to steal and adapt: The Virginian-Pilot used data to find a new beat topic to reach new audiences. Now, the beat is consistently one of the highest-performing in the newsroom.
Here’s an idea to steal and adapt: Carolina Public Press, a nonprofit investigative news outlet in North Carolina, created a spreadsheet to “score” each of its news stories for reach and impact — giving it the data and insight needed to improve its reporting, identify skill and capability gaps, and help its reporting reach more people and make a bigger difference.