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Newsroom analytics

Subscribe to Updates Leading news organizations track dozens of ways audience members engage with their products each day. Learn which metrics you should track, how to interpret them and how to use that data to reach new readers, learn about their news consumption habits and preferences, deepen engagement and turn occasional users into habitual and paying loyalists.  

Big Picture A newsroom analytics primer

Gone are the days when pageviews were a primary metric for determining success, particularly at digital news enterprises that are geographically bound.

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Do Tactics to improve your newsroom analytics