A resource for news innovators to learn, plan & do.

Newsroom analytics

Leading news organizations track dozens of ways audience members engage with their products each day. This segment of Better News will help you learn what metrics you should track, how to interpret them and how to use that data to reach new readers, learn about their news consumption habits and preferences, deepen engagement and turn occasional users into habitual and paying loyalists.

Big Picture A newsroom analytics primer

A quick primer on newsroom analytics.

2 min
Start Here

Plan Make important strategic decisions about your newsroom analytics

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Do Tactics to improve your newsroom analytics