Surveyed publishers feel they are making significant progress on gender diversity, but acknowledge there is more work to be done in ethnic diversity issues.
DiversitySubscribe to Updates As journalists, we’re used to holding the powerful accountable. It’s important to look in the mirror and do the same for ourselves: do we reflect the community we serve? Diversity is accuracy – and it is a multifaceted, complex issue that affects your enterprise both internally and externally. A successfully executed diversity strategy can attract new, growing audiences to your journalism, ensure the relevance and longevity of your content, and ultimately, help sustain the company.
Big Picture A primer on diversity
Diversity is core to the mission of journalism, and there’s a strong positive correlation between racial and gender diversity and innovation, financial returns and customer satisfaction.
Plan Why does diversity matter for journalism and sustainability?
The Associated Press Stylebook has new and revised entries on issues around diversity and inclusion. What should your newsroom know about them?
Learn how some news organizations are developing new audiences to diversify their reach and impact.
U.S. newsrooms continue to be predominantly white and male, more so than workplaces overall, according to a Pew Research Center analysis.
The ultimate goal may be a newsroom that demographically reflects the community, but until then, it’s important to equip journalists with tools to improve the way they cover people who are different from them.
Diversity is not just a moral imperative – it’s proven to be good for business.
An at-a-glance view of how diversity has a positive impact on business.
A summary of research studies by organizational scientists, psychologists, sociologists, economists and demographers, showing a causal relationship between diversity and innovation.
CJR takes an incredibly broad issue and divides it into four basic categories, making it more manageable to prioritize diversity efforts.
Time for introspection: here’s a list of hard questions that will help guide your diversity strategy.
Do Actions to improve diversity -- in your organization and your coverage
Here’s an idea to steal and adapt: Grow your audience and paid online subscription base by bridging significant gaps in reaching key segments, including Black readers.
Here’s an idea to steal and adapt: Attract and serve a Spanish-speaking audience not through AI translation, but through showing respect — building capacity and being careful to ensure the information you publish is accurate, timely and culturally competent.
Here’s an idea to steal and adapt: Leverage the tools behind performance-driven change to operationalize diversity, equity and inclusion in your enterprise.
Here’s an idea to steal and adapt: Local news sites nationwide rely too heavily on law enforcement sources, and crime stories dominate their news coverage. Gannett newsrooms committed to repairing relationships and building trust with members of marginalized communities by rethinking community justice and public safety coverage.
Here’s an idea to steal and adapt: Gannett’s Knoxville News Sentinel in Tennessee is telling more diverse, authentic stories that are making an impact, thanks to a new audience engagement initiative called the Digital Advisory Group, or “the DAG.” As part of a 2021 pilot, Knox News paired a Facebook group with one-year digital subscription trials to listen to Black voices and earn their trust. The DAG united community members and journalists to engage one another for more authentic content.
Here’s an idea to steal and adapt: Grow your audience — including younger, more diverse readers — by using non-traditional social media platforms to promote stories and establish lines of communication where readers feel like they can interact with a person, not a company.
Bureau Local’s Shirish Kulkarni encourages journalists to center service to communities in their daily work.
Add the voice of the community to your newsroom with valuable lessons from Canopy Atlanta, the Greensboro News & Record, the San Diego Union-Tribune and more.
From December to June, La Estrella’s online readership grew by more than 500%.
Here’s an idea to steal and adapt: WFAE kicked off a community podcast competition that sparked hundreds of new podcast ideas, revealed issues important to the community and empowered residents of all ethnicities and backgrounds to share their stories.
Journalists of Color and the News Integrity Initiative released a guide with resources and tools to advance inclusion in newsrooms.
Minnesota Public Radio, led local research in the state to gauge the perception of portrayals of indigenous people and people of color as a way to help local media reconsider the framing of racial narratives that might negatively impact communities of color. Then, they built training and resources to improve their coverage.
One of the keys to making our newsrooms more inclusive is fostering allyship. These are some resources to be a better ally in your organization.
In the summer of 2017, the Listening Post Collective conducted an Information Ecosystem Assessment in Omaha to get an understanding of information flow and map opportunities that may improve access to information and news coverage.
A systematic approach for newsrooms to achieve gender parity in who gets to speak in stories and whose expertise is quoted.
The Globe and Mail opened news meetings to all its staff to increase transparency and improve communication. This is what they learned.
Here’s an idea to steal and adapt: The Seattle Times created an open Slack channel that lowered the barriers for people to speak up about cultural issues that can arise about stories — anything from framing, missed angles, lack of context, offensive or exclusionary language or headlines.
A step-by-step guide to attracting a diverse pool of candidates for your next job opening.
Managing biases during hiring and evaluations
Formal training programs that have a measurable impact on diversity
Written by a woman of color, this piece contains several personal and insightful perspectives on retention from diverse public radio journalists.
A list of 10 actions newsrooms can take to increase diversity on staff.
Is having a “race beat” right for your newsroom? Learn more about the history and trends.
As diversity advocate Vernā Myers puts it, “Diversity is being invited to the party. Inclusion is being asked to dance.”
This online style guide contains more than 700 terms related to sensitive topics.
The language used to write about transgender people can make a profound impact on the credibility of your stories.
NAJA came up with an innovative and engaging way to discuss harmful stereotypes and tropes often employed in stories on Native American issues.
NABJ offers concrete advice and ongoing support for hiring and retaining a more diverse workforce.
It’s not a valid excuse to say “We can’t find qualified minorities” – here’s a list.
Get access to a database of 300+ ethnically diverse freelance photojournalists available for assignment.
Get access to a global database of more than 600 female, gender nonconforming, transgender and genderqueer independent visual journalists.
Ineffective diversity training can lead to backlash, but these two methods are backed by research.