Don’t assume you know what a generation wants from their local news if you’re not in that generation. And don’t generalize. Active listening sessions will help you hone in on specific coverage gaps.
Mistakes lead to progress when it comes to engagement — just ask your peers at the Montgomery Advertiser, Dallas Morning News and Substantial Media.
Here’s an idea to steal and adapt: If you want to easily gauge your audience and facilitate immediate responses and manage your relationship with your audience, use a two-way text messaging program.
Here’s an idea to steal and adapt: Use Instagram to listen to your audience, especially during a major breaking news event. Provide your readers with explainers and relevant service journalism. Let their concerns and questions guide important parts of your coverage.
Email is key to reaching individual readers and measuring the success of subscription marketing. This primer from API’s Reader Revenue Toolkit covers technical and programmatic approaches to email capture.