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Consumer revenue

Subscribe to Updates Consumer revenue — that is, making money directly from your audiences — is critical for news enterprises of all types. It comes in many forms: subscriptions and memberships, of course, but also donations, crowdfunding, events, merchandise, e-commerce and others. While the news industry has a rich history of generating support from audiences (print subscriptions, public media fund drives) in an analog world, the skills, capabilities and technology needed to excel digitally are a different story altogether.

Big Picture A primer on consumer revenue

Consumer revenue can take many forms, including subscriptions, membership and donations. And while these three types of consumer revenue serve unique audience needs and interests, the discipline required to execute each is very similar.

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Plan Strategic considerations for consumer revenue

Do Tactics to help you grow consumer revenue