A resource for news innovators to learn, plan & do.

Consumer revenue

Consumer revenue — that is, making money directly from your audiences — is critical for news enterprises of all types. It comes in many forms — subscriptions and memberships, of course, but also donations, crowdfunding, events, merchandise, e-commerce, and others. While the news industry has a rich history in generating support from audiences (print subscriptions, public media fund drives) in an analog world, the skills, capabilities, technology and other disciplines to excel digitally are a different story altogether.

Big Picture A primer on consumer revenue

Consumer revenue can take many forms, namely: subscriptions, membership and donations. And while these three types of consumer revenue serve unique audience needs/interests, the discipline required to execute each is very similar.

3 min
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Plan Strategic considerations for consumer revenue

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Do Tactics to help you grow consumer revenue