You know you need to reach your targeted audiences where they are. But how do you decide where to distribute your content, how to test other platforms, and how to determine their effectiveness? Start here.
It’s not enough for news sites to be “mobile compatible” or “mobile friendly.” They must be mobile oriented.
For the uninitiated, data journalism can feel like “someone else’s job” and getting started can be awfully intimidating. But the truth is using data to tell better and more important stories is critical today, and data journalism is a necessary skill for every reporter and for every beat.
The role of video in your storytelling toolkit is complex, requiring decisions about what your audience wants and what you can provide with quality and differentiation.
Take a look at a handful of common stories and imagine other ways to present those stories.
Though focused primarily on accountability stories, this piece walks through key assets and audience needs to consider when writing something in an alternative format, too.
The highlights of a working paper on digital newsroom best practices, culled from interviews with editors at top news organizations.
Great podcasts can extend reach and allow newsrooms to tell stories in new and interesting ways and connect more intimately with audiences.
Here’s an idea to steal and adapt: The Keene Sentinel added video and transcripts to a local health podcast to make each episode as accessible as possible.
Here’s an idea to steal and adapt: The Times Union partnered with a nearby university to build a data-rich, low-cost weather and climate product.
Don’t assume you know what a generation wants from their local news if you’re not in that generation. And don’t generalize. Active listening sessions will help you hone in on specific coverage gaps.
Here’s an idea to steal and adapt: By focusing on news-writing basics, the public radio station in Kansas City turned compelling talk-show conversations into reader-friendly digital content.
Here’s an idea to steal and adapt: The Minneapolis Star Tribune turned its standard digital elections guide into a series of utilitarian features and tools to help voters make better decisions at the polls.
Here’s an idea to steal and adapt: WFAE (Charlotte’s NPR news station) launched a daily music podcast that amplified the voices and work of the local music community.