These two newsrooms used innovative approaches to food and nostalgia to drive paid subscribers and secure newsroom funding.
Here’s an idea to steal and adapt: How to create a regional keepsake that drives revenue toward your newsroom.
From favorite diners to long-shuttered dance clubs, readers of all ages love waxing about the way things used to be. Nostalgia is a beat that can work for any newsroom.
Here’s an idea to steal and adapt: Consider your readers not just as political junkies or sports nuts, but as multi-dimensional people who love politics and are enamored with baseball (or both). When you do that, you can open readers to a wide range of different coverage they didn’t know you had.
Here’s an idea to steal and adapt: If you have the expertise to cover a topic with a robust audience, consider moving beyond a “destination website,” app or videos, and try producing a podcast on that topic. And give the podcast time to grow its audience.
Don’t attempt to create a new franchise vertical or niche site without this advice.