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Content verticals & franchises

Subscribe to Updates Targeting a narrow audience with niche or “vertical” content can open doors to building loyal — and potentially paying — readers. Producing vertical content and building franchises or sub-brands requires deep subject-matter expertise, specific audience development approaches and a holistic mini-publisher or general management perspective. Doing this well demands an even more thorough understanding of what your target audience wants and needs.  

Do Tactics to develop content verticles & franchises