How to start and grow a journalism TikTok account
Krishna Sharma, Lenfest Institute for Journalism,Editor’s Note: This article summary was produced by ChatGPT, an artificial intelligence text chatbot made by the company OpenAI. The summaries were edited for style and clarity and checked for accuracy by Caitlin Dewey and Emily Ristow, of API’s Better News.
TikTok offers newsrooms a unique platform for presenting news creatively and reaching younger audiences, potentially boosting engagement and subscriptions. To start, choose a charismatic host and encourage experimentation with different content styles. Provide the necessary resources and creative freedom to produce engaging videos. Regularly interact with followers, share behind-the-scenes content and stay responsive to current trends. It’s also beneficial to collaborate with influencers and use analytics to refine your strategy. This approach can help create a dynamic presence on TikTok, making news more accessible and engaging for a wider audience. For more detailed tips, check out this article.