A playbook for news site redesigns
News Revenue Hub,Editor’s Note: This article summary was produced by ChatGPT, an artificial intelligence text chatbot made by the company OpenAI. The summaries were edited for style and clarity and checked for accuracy by Caitlin Dewey and Emily Ristow, of API’s Better News.
Revamping a newsroom’s website is a major project that can clarify its value, boost engagement and grow revenue. It involves balancing priorities among stakeholders and preserving essential technology. This guide offers strategies for managing a redesign, from setting priorities and defining goals to hiring a digital agency. It emphasizes the importance of involving your audience in decisions, preserving key fundraising tools and managing editorial expectations. Successful rebrands, like those of San Antonio Report and Grist, highlight the transformative potential of a well-executed redesign. Read more at the News Revenue Hub.