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Supercharge fund-drives with audience engagement

Engaged, community-motivated journalism satisfies a public-service mission and generates powerful levers for earning audience support.

“Your membership drives are a great time to showcase that service and highlight for your audience the ways you enrich their lives. And if you’re making engagement a priority, you’ve got some excellent examples to show them as you ask for their financial support.”

If you’re already doing engaged journalism, odds are good that you’re also building a powerful engine to pitch your audience for support. This rundown from Hearken’s team highlights opportunities to generate leads, design tempting perks and members-only events for the sprint that is fund-drive season.

These tactics apply beyond the world of public media and into the Giving Tuesday campaigning that other news organizations have adopted from the non-profit world.