“Your membership drives are a great time to showcase that service and highlight for your audience the ways you enrich their lives. And if you’re making engagement a priority, you’ve got some excellent examples to show them as you ask for their financial support.”
If you’re already doing engaged journalism, odds are good that you’re also building a powerful engine to pitch your audience for support. This rundown from Hearken’s team highlights opportunities to generate leads, design tempting perks and members-only events for the sprint that is fund-drive season.
These tactics apply beyond the world of public media and into the Giving Tuesday campaigning that other news organizations have adopted from the non-profit world.