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Why should I consider alternative storytelling formats?

This piece - an alternative format itself - walks through some of the benefits to the audience of structuring content in different ways, notably through eye-tracking studies.

In a Q&A format, this piece explains that alternative formats like timelines and explainers are proven to have higher levels of engagement, comprehension and focus on visuals from the audience, but notes that not all stories are best told through alternative formats, either. Though this is piece is a decade old, it’s a short read and has held up in terms of noting why non-narrative formats can be beneficial.