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Deconstructing the subscriber funnel

A breakdown of how the subscriber funnel works with the goal of retaining your audiences.

Awareness, Engagement, Conversion and Retention: the four parts of the subscriber “funnel,” otherwise known as the concept of turning a causal reader into a loyal one.

This article highlights what Gwen Vargo, director of reader revenue at the American Press Institute, believes is the path to gaining more subscribers to your news organization.

“Subscriber and member retention is where your long-term revenue is,” Vargo said.