FAQ: Creator-newsroom collaborations
Emily Ristow, American Press Institute,
Get answers to your questions on newsroom-creator partnerships, including how to find potential partners, upholding your journalistic ethics, and how much time and money these collaborations require.
The American Press Institute’s guide to influencer collaborations is an extensive resource that covers everything from developing your newsroom-creator strategy to mapping your local influencer landscape to drafting contracts to collaboration ideas to steal.
But if you’re totally new to the idea of partnering with trusted messengers in your community, such a robust guide can be a little intimidating. To help get you started, the API team pulled together answers to the most-asked questions about this type of work — the ones you’re probably wondering about right now.
This FAQ is based on questions from participants in our two Influencer Learning Cohorts, Q&As at in-person conferences and during virtual sessions, and from one-on-one conversations with news leaders. The answers are pulled from the guide and informed by the work of nearly 20 local and community news organizations across API’s two learning cohorts.
Other recent additions to API’s guide to influencer collaborations include: