Hearken’s excellent downloadable (registration required) guide to introducing engagement efforts in your newsroom is direct in its approach:
Getting into the healthy habits that build meaningful relationships with audiences is as hard as building healthy habits in other areas of life. There’s no magic pill, no quick fix, no shortcut, no game-changing widget or app. It takes intention, practice, experimentation, buy-in, incentive structures, consistency, and—most of all—time.
The 10-step guide helps newsrooms define engagement, get buy-in from management, embrace a culture of experimentation, and run a strategic debrief. The guide also includes exercises and a checklist to guide your efforts.