How publishers can leverage social video
Frank Mungeam, Local Media Association,Editor’s Note: This article summary was produced by ChatGPT, an artificial intelligence text chatbot made by the company OpenAI. The summaries were edited for style and clarity and checked for accuracy by Caitlin Dewey and Emily Ristow, of API’s Better News.
Current trends in social video signal a significant shift for news publishers. While social referrals to news sites are declining, social video consumption is booming, especially on platforms like YouTube, Instagram and TikTok. For newsrooms, this means adapting strategies to focus on content that aligns with these platforms’ strengths. Opportunities include identifying content gaps, investing in evergreen content and creating longer-form videos. These strategies can help engage younger audiences and ensure a strong presence on these growing platforms, essential for future audience development and brand building. Read more at the Local Media Association.