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The Essentials
What are the 7 essentials?
First, focus on performance
1. Serve targeted audiences
2. Embrace platforms
3. Publish continuously
4. Use audience funnel discipline
5. Diversify revenue
6. Partner and collaborate
7. Appoint “mini-publishers”
Going beyond the essentials
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Product management
Mobile
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Storytelling formats
Video
Content verticals and franchises
Accountability journalism
Fact-checking
Data journalism
Audiences
Reaching new audiences
Loyalty and community
Comments
Newsroom analytics
Distributed content
Revenue
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Subscriptions and membership
Native advertising
Foundation and donor support
Leadership
Skill development
Staffing and workflow
Diversity
Collaborative journalism
Building trust
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About us
1
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Oklahoman_2
Kamaria Roberts
,
September 2022
The Deadline Dingers after a game.
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