Resources and case studies for news product teams
News Product Alliance,Editor’s Note: This article summary was produced by ChatGPT, an artificial intelligence text chatbot made by the company OpenAI. The summaries were edited for style and clarity and checked for accuracy by Caitlin Dewey and Emily Ristow, of API’s Better News.
News product thinking is a strategic approach that emphasizes understanding and meeting the needs of news consumers through innovative and user-centered product development. It involves integrating insights from journalism, technology and business to create news experiences that are engaging, relevant and sustainable.
The News Product Alliance’s Resource Library offers a wealth of resources designed to support news professionals in adopting and applying news product thinking. Among these resources are comprehensive guides, case studies, and practical tools that address a variety of questions and issues. For example, they provide insights on how to conduct audience research, develop user personas and create product roadmaps. Additionally, the platform addresses common needs such as improving collaboration between editorial and product teams, understanding metrics that matter for product success and learning best practices for launching new products.