Table Stakes Manual
Why “serving targeted audiences with targeted content” is Table Stakes
Audience first is a mandatory change imposed by digital media realities. It is Table Stakes β without it, your news enterprise cannot be βin the game.β Equally important though is this: putting audiences first not only gets you into the game but also far better positions your newsroom to provide more effective journalism whose relevance and value better serves the needs, interests and problems of target audiences. In other words, audience first is essential to fulfilling your journalistic mission.
6
min
View this Resource