How to adopt a product mindset at your news organization
News Product Alliance,Editor’s Note: This article summary was produced by ChatGPT, an artificial intelligence text chatbot made by the company OpenAI. The summaries were edited for style and clarity and checked for accuracy by Caitlin Dewey and Emily Ristow, of API’s Better News.
A product mindset in journalism is an approach that emphasizes understanding and serving the needs of the audience while balancing the business goals of the news organization. Instead of just focusing on producing content, journalists and news organizations consider the overall user experience, including how news is delivered, accessed and consumed. By putting the audience first and continuously iterating based on their feedback and behaviors, news organizations can build stronger relationships with their readers and viewers, ultimately leading to increased loyalty and revenue.